viral » the constant skeptic

16th March 2008

“ANNONYMOUS” Anti-Scientology Campaign - A Lesson in Internet Enabled Protesting

“Beginning in January a group calling itself Anonymous began an online campaign against the Church of Scientology (know as Project Chanology), leading to a global protest of Scientology on February 10th. Earlier this week Scientology (or people claiming to represent Scientology) posted with their own video response to Anonymous, accusing them of hate crimes and terrorism.”

Laughing Squid has a great article from February 11th, 2008 called “Anonymous vs. Church of Scientology”

Here is a video that provides a histogram of the viral campaign taking off from inception to where it is at currently. It is a great example of what the power of the internet and like minded individuals can do. I am not condoning this behavior, it is only to prove the point that the internet can be a very powerful tool for campaigning, brand creation, and brand management.

http://www.youtube.com/watch?v=mGEuGsO9cCA

I picture a new career fieldv(or is it already out there) for internet-savvy individuals that a company will pay to go out and scour the internet to look for bad publicity and to refute the bad press or the negative blog posts about that company. In this case, the Church of Scientology needs to hire someone to go and manage their online brand by attacking back at Annonymous.

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17th February 2008

Video of the Day - Jesus Being Held For Ransom

I cannot believe the local news reported this story, but they did, so I will as well.

A lady that owns four wiener dogs and a jesus statue had her statue stolen and a ransom note was found in her mailbox stating that the statue would be returned only when she cleaned up her “wieners’ poopie”. Hilarity ensues…

all I can say about that is wow

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23rd January 2008

Shark hunting for the next viral video

I found this video when I randomly watched a preview for an upcoming movie called Strange Wilderness….

This reminds me of the Dramatic Chipmunk video that went viral a few ?years? ago now.

http://www.youtube.com/watch?v=cTsoYpzYA4I

On another note.. the number 2 most viral video according to TVweek has been Zeitgeist, which I have posted and embedded previously. Check it out if you haven’t yet. At least watch Part I, which deals with Christianity as myth, or Part III, which deals with the Federal Reserve.

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29th December 2007

What I have learned about viral content and what the neo consumer wants

2008 will be the year for infotainment. Well how about the year of peak oil, mortgage meltdowns, WWIII, Dot-com busts (again), hurricanes, death, destruction, wrath… and infotainment.

You probably think of infotainment as Fox News or CNN style news, but I really am talking about content rich advertisements disguised as informative and engaging mini-documentaries. Here is an example:

http://www.youtube.com/watch?v=pMcfrLYDm2U

So, you can see that this type of multimedia will have a huge effect on how consumers are influenced about a particular brand or topic.

personal experimentation with viral content
Just by experimenting on this blog, I have noticed that everyone loves free music. Free anything really. If the title of my post includes the word mp3 and download, or the name of a band, then I know that that post is guaranteed to get at least twice the amount of clicks.

I wonder how many of you will click on the mp3 link that promises music for free for your IPOD. (you can’t resist can you)

Either way, I will be posting my official “PREDICTIONS for 2008″ tomorrow.

Goodnight and goodluck.

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29th December 2007

revolutionary thoughts for the new year?

How are you planning on changing the world in 2008?

I am planning on ~~perfecting~~ testing a methodology to calculate a virulence rating for multimedia content as it propagates throughout the online environment.

Viral ideas are understood in five seconds or less, are cross cultural and can influence you to change your mind about a topic or belief.

If we can figure out what ideas are most easily understood, then we can communicate in these terms when speaking to potential clients, voters, citizens, foreigners, etc.

Our language will become much more malleable as this internet age moves more social and mobile. New memes are springing up almost weekly around the world. How is it possible to track this data?

What is required is an automated system to track the flow of information. Are there any free applets that do this already?

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