childhood-obesity » the constant skeptic

Disney cuts off promotion ties with McDonalds

LOS ANGELES — For 10 years, Walt Disney Co. and McDonald’s appeared to have the perfect marriage. Happy Meals bore little figurines of Nemo, Mr. Incredible and 101 Dalmatians.

But no more. This is one relationship that’s ending in part because of the children.

Disney is not renewing its cross-promotional pact with the fast-food giant, ending the arrangement with this summer’s release of “Cars” and “Pirates of the Caribbean: Dead Man’s Chest.” One reason, say multiple high-ranking sources within Disney, is that the company — which prides itself on being family friendly — wants to distance itself from fast food and its links to the epidemic of childhood obesity. Read the rest of this entry »

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4th May 2006

Schools to become pop-free - finally something to fight child

U.S. schools to become pop-free
Last Updated Wed, 03 May 2006 11:22:57 EDT
CBC News

In an effort to combat child obesity, about 35 million
students in the United States will no longer be able to
buy regular soft drinks at school.

Major beverage distributors and anti-obesity advocates
have reached a deal, brokered by the William J. Clinton
Foundation, to restrict the selection in vending machines.

Only water, juice and low-fat milks will be sold in
elementary and middle schools.

In high schools, diet soda will still be sold, as will
unsweetened teas, sports drinks and flavoured water.

Whole milk will no longer be offered to any schools
because of its high calorie content.

The agreement should reach an estimated 87 per cent of the
school drink market, said Susan Neely, the president and
chief executive officer of the American Beverage
Association.

Along with her group, the deal’s signatories include
industry giants such as Coca-Cola Co., PepsiCo Inc. and
Cadbury Schweppes PLC.

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