My site is Better than Yours! At least I show up On Google Search!
my site, http://www.constantskeptic.com shows up on google.com
see for yourself here.
So, you have a site, but no one can find it?
you say to yourself:
“Why Doesn’t My Site Show Up on Google?”
here is a good article from http://www.nrichmedia.com:
Getting good results on Google (or any other search engine for that
matter) is generally considered showing up in the top 20 (or, maybe
30) listed sites, i.e., in the first two (or three) pages of results
(unless you’ve sneakily changed the default setting from 10 results
per page). It’s these first two or three pages that get most of
the clicks from people doing a search. Most people don’t bother
looking past this point if they haven’t found what they’re
looking for.
1. Be Realistic
The problem is that there are literally millions and millions of web
sites out there. And many more web pages. (To be clear: a web site is
composed of one, or usually several, web pages.) So, every time someone
does a search for a word or phrase in Google, your site is competing
with many millions of other pages. I just did a search for the word
“trees” and Google is telling me there are close to 36 million
results found. George would have better luck buying a 6-49 ticket than
having his site come up amidst that sort of competition!
Now, if we narrow down our search to the phrase “apple trees”
we’ve cut the number of results to around 8.5 million. Still very
high, but we’ve cut out 75% of the competition. Going to “Fuji
apple trees” brings the results down significantly, to 130,000.
We’ve now cut out an additional 98.5% of the competition. Finally,
narrowing the search down to “Okanagan Fuji apple trees”
diminishes the number of results to 332 – another 99.7% of the
competition out of the way. In fact, by making our search specific like
this, as opposed to the original “trees,” we’ve eliminated
99.999% of the competition!
2. Include Relevant Copy on Your Page
Now, I’m not going to go into all of the details of what I mean
by a well constructed site, but one of the most important things is
that the copy (i.e., the text on the web page) actually includes the
words that you want to be found for. How else are the search engines
supposed to know what your page is really about? You’d be surprised
how often I’ve heard people complain about getting poor search
results for a web page of theirs that doesn’t even mention the
word(s) they want it to be found under.
To summarize, keep these three points in mind:
1. Have realistic expectations. Your odds of being found in a search
engine for a specific phrase are much better than a very general term.2. Include text in your page that talks about the term(s) you want
the page ranked for.3. Get good quality links to your site.
These three things, and a bit of patience, should get you far better
results and save you a lot of frustration!
