it is official - Google is no longer top doggy
While it is true that Google has had a comfortable lead among search engines across the world (check out Alexa’s stats), Yahoo has been quietly number one for some months now.
Here is the graph for the traffic rank which rates the popularity. You can see yahoo.com has been number 1 for the past six months while Google is faltering, if you consider second and third most popular site in the world as faltering.
Why is Yahoo more popular?
1. Maybe yahoo is paying alexa.com to up their rankings. This can be evidenced by the static flatline at number one while google’s line looks like real data.
2. I noticed that Yahoo’s image search yields much better results than google. Try it out yourself.
3. Yahoo provides news and updates on their news page, while you have to go to igoogle to get the same content rich information. I don’t think that it is necessarily a bad thing that google.com is purely search. It has been working for years, but maybe the model is changing… maybe users want to get all of their information in one place without having to necessarily search for it.
Hat tip to GigaOM for the inspiration behind this post.
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