McDonalds to unveil new burger 40% larger than Big MAC!
from the editors: looks like McDonald’s three year old ‘health campaign’ has failed, no one wants salads, especially after you find that croutons and salad dressing make their salads have a higher concentration of fat than a Big Mac:
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THE salad days are over at McDonald’s. The fast-food chain’s British outlets are to undergo a “back to burgers” relaunch after years of trying to promote sales of pasta, fresh fruit and salads, under pressure to encourage healthy eating.
McDonald’s is introducing a giant burger — 40% bigger than a Big Mac — to be launched in time for purchase by television viewers during next month’s World Cup. The “Bigger Big Mac” will be followed by more new products over the summer, which the company says will give “a twist on existing burgers”.
McDonald’s unveiled the healthier options three years ago in response to accusations that its high-fat, high-salt, high-sugar products were fuelling children’s junk-food consumption and leading to obesity.
Now, however, Steve Easterbrook, the new president of McDonald’s UK, has admitted that only a small minority of customers have chosen the healthier items. The initiative attracted unwelcome publicity when it emerged that dressings and croutons on a chicken salad gave it a higher concentration of fat than a Big Mac.
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