13th
June
2006
Kids riding the bus may now be exposed to commercials on “BusRadio”
posted in brand management, strange |
Soon, schoolchildren may be singing new lyrics to the classic “Wheels on the Bus.” “The ads on the bus go on and on, on and on . . .”
BusRadio, a start-up company in Massachusetts, wants to pipe into school buses around the country a private radio network that plays music, public-service announcements, contests and, of course, ads, aimed at kids as they travel to and from school.
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